Using Inkit as a Direct Mail CRM Integration

At the end of the day, every business must harness the power of “human touch.” Whether you’re at a young SaaS startup in the Bay Area, a physician with over 30 years of experience in the emergency room, or a real estate agent, at some point you must learn how to personalize the product or…

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What do Pavlov’s Dog and Marketing Automation Have in Common?

One of the most revealing studies of animal behavior took place in a small lab in the 19th century. Pavlov was a physiologist whose research became pivotal to our modern understanding of the learning process. This learning process became known as classical conditioning, which involves learning to associate an unconditioned stimulus that already brings about…

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Op-Ed: Meal Delivery and Direct Mail

I love going out to eat. My husband and I typically cut ourselves off after two (maybe three) nights out every week. Our wallets don’t seem to widen as easily as our wastelines! In fact, up until a couple years ago, my husband Jeremy and I loved trying all the latest local restaurants after work.…

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May Inkit Direct Mail Postcard Roundup

Every month, we feature direct mail postcards created by Inkit customers so you can see the creativity people are using to promote their businesses, and get some ideas of your own. Here are the 3 best postcards sent out in May by Inkit customers. All 3 of these postcards are 6” X 11” and were…

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3 Ways Fintech Companies Can Automate Direct Mail

“Fintech is changing the finance sector just like the Internet changed the written press and music industries. In what is a stagnant sector monopolized by banks, finance is ripe for innovation and fintech is unquestionably the catalyst needed for change.” — Philippe Gelis, CEO of Kantox Fintechs are tech companies that cater to the financial…

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What is Direct Mail Marketing?

You know those postcards and letters you get in the mail, advertising everything from specials on getting your teeth cleaned to coupons at your local grocery store? That’s direct mail marketing. Or, as most people who receive these offers call them, “junk mail.” But, according to a study put out by the Direct Marketing Association…

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Direct Mail Analytics: How does it work?

Direct mail analytics aren’t exactly new, but they are made possible hugely through the advent of digital marketing tracking and analytics platforms. As our field gets more innovative and technological advancements like the Internet of Things become more accessible, we could eventually be looking at smart envelopes that cost pennies on the dollar more to…

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