3+ Intriguing Direct Mail Statistics to Help You Plan for 2018

Is it just me, or has 2017 been kind of a gloomy year for marketing statistics? Questions about transparency and brand safety continued to gnaw at the digital ad trade. More and more media consumption took place within ad-blocking browsers and ad-free subscription services. Some even said the end of advertising was near. And yet…

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Add Direct Mail to Your Drip Campaigns with Our New Integration

This month, thousands of marketers have something new in their automation toolbox. Those marketers? They use the email marketing automation platform Drip—which we’re excited to unveil as Inkit’s second integration partner, joining Hubspot as a way to send email and direct mail from the same platform. Actually, make that the same platform and the very…

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Send A Postcard Drip Campaign With Inkit

One of Inkit’s key differentiators is the ability to apply digital methodologies to direct mail. Setting up a drip campaign to nurture potential prospects or customers is easy using email. Using Inkit’s integration partners HubSpot or Drip, you can use postcards the same way. This article will provide 3 examples where postcards can fit into your company’s marketing workflow. 1. Onboarding. Customers enjoy businesses…

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How To Close After Meeting With A Prospect

The quickest and surest way to fail as a salesperson is to neglect following up with leads after a sales meeting. Too often salespeople take shortcuts by waiting for the next meeting with his/her lead. Even more often, sales people fail to: Input key meeting information into their CRM Send a thank you note with sustentive facts…

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5 Customer Retention Strategies and Tips

Looking for business growth ideas? When it comes to growing startups, many businesses are so focused on gaining new customers that they fail to address the need to retain those they already have. Gartner says 80% of your future profits will come from just 20% of your existing customers. That means revenue sources you’ve been trying to…

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5 Benefits of Integrating HubSpot + Inkit

When is the last time you used a tool that enabled you to manage intimate customer relationships and conversations at scale? All industries, businesses, organizations, and institutions must know their customers extremely well to effectively grow those relationships over extended periods of time. Yet how many times have you struggled to quickly obtain key information to…

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Send Direct Mail As Easily As Email With Inkit

This post was originally published on Siftery blog. Inkit enables you to create and launch highly-customized and powerful direct mail campaigns at huge cost and time savings. Kevin William David interviewed Michael McCarthy, Co-Founder at Inkit to know more. Hi Michael, Let’s get started! So you tell us about Inkit? Sure! The Inkit team is creating an easier, faster and less expensive way…

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Anchor Down Direct Mail | Integrations, Triggers, and More!

The ventral striatum is an important structure buried deep in the human brain, yet it’s tightly connected to the rest of the limbic system. Although the striatum is a small structure, it drives our perceptions of valuation and desire. In the past, people believed the structure was an indicator of effective advertising. Researchers at Temple…

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